Marketing and Outreach–Hot Topic 08

Notes from ALA Annual Community College Hot Topics Discussion about Marketing and Outreach

Thanks to David Wright for this summary!

Send e-mail to faculty and adjunct faculty lists (some schools don’t have adjunct lists, have trouble reaching them).
Go to Humanities Division meetings
One school has orientation for new adjunct faculty
Sometimes instructors want to orient students; don’t want the library to do it.

Some instructors don’t bring their classes into the library, but recommend individual students make consultation appointments (can turn into a nightmare with too many consultation appts.).
Scavenger hunts – busy work to get students into the library.  Not effective to teach how to use the library.  Can be wear and tear on librarians and materials.
Go to English class for 15 minutes using computer and projector.
For multiple centers, send librarians out for site visits.  Meet with classes and stay for a few hours to catch drop-in students.  Announce ahead of time.  Challenge-staff time.
Make instruction sessions into marketing sessions to increase future use.  Sell the library. (Takes most of the session). 
Tight resources limit ability to provide (for example), laptops in libraries.  Some are packed with students.
Why faculty resist?  Don’t want to give up class time.  Overworked.
Popular materials have brought in a lot of faculty. (just gets them in the door, but don’t know if it increases collaboration)  Hoping for a trickle-down effect, but not sure about outcomes.
Midnight madness during finals-cookies and energy drinks.  Bringing in new students, open till midnight.
How involved are instructors with collection development?  Many are overworked, they don’t have time to help the library.
Web pages stays current for library activities-Banned Books, Black History Week, Women’s Studies.  Use display cabinets.  Press releases in local newspaper.
Bring in speakers, collaborate with departments.  Evening programs in the library.
Art shows in the library.  The shows bring people in.
 Librarians go out to course pages (Blackboard, Moodle, etc.) and put links to databases.
Enroll faculty on EBSCO or other databases for e-mail updates.
Has anyone tried a library blog?  People don’t have time to maintain it and it would have to be VERY interesting.
On pages of web resources, allow students to post links to, students can help each other.
Coffee bar brings a lot of people into the library.  Some coffee vendors will deliver.  Use vacuum pots.  No barista.  Turn profits into computers.  Hasn’t been a lot of work.  Didn’t create more messes.  Self-service.  It has increased use of library materials (per circ. stats).


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